It all starts here
Your story isn’t just part of your business—it shapes every part of it. From the way your team thinks and acts to how your brand is seen in the world, everything starts here.
What's in a story?
Story is what guides your team—how they handle challenges and how they treat your customers, all rooted in what you believe in.
Attitude:
Story gives your brand its tone and texture. Every visual, every word, and every design choice echoes the narrative you want the world to believe about you.
Brand:
Story is what gives your marketing meaning. It’s not just about campaigns or content; it’s about sharing the narrative that makes people care about what you do.
Marketing:
Your culture is the living expression of your story. The way your team behaves, the rituals they share, and the norms they follow are all shaped and reinforced by the narrative you choose to believe in.
Culture:
Services are where your story meets reality. The products you create and the way you deliver them reflect what you believe in and how you want to be experienced.
Services:
The
Story
At By the Fire, we’re obsessed with stories—yours, ours, and the ones that connect people. We help businesses figure out what really makes them tick, then turn that into messaging that clicks with real people.
Think of us as your story partner: part creative, part strategist, part sparker of ideas. From personal brands to marketing campaigns, we make sure your story isn’t just told—it’s remembered.
Things We Do
01.
Strategy
02.
Creative
03.
Performance Marketing
04.
Social Marketing
05.
Media Consultation
06.
AI Consultation
The By the Fire Team
Jesper and Cris lead By the Fire with a simple philosophy: the right story needs the right team. They bring together handpicked freelancers collaborators and like-minded, turning every challenge into a creative journey tailored to your needs.
Download our book
Are you a startup, scaleup – or simply a company with big ambitions, but struggling to get customers (or investors) to understand your value?
“IGNITE Your Marketing Game” is the handbook for you. It teaches you how to build a strong story by starting with the audience – not the product – and gives you concrete tools to make your story clear and compelling.
