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Gabriel Fabrics: Circular Storytelling Through Giant Textile Flowers
Services Provided
Strategic sparring. Concept development. Copywriting. Art direction. Film concept and direction. Editing. Content creation.
Project type
Sustainable brand storytelling through experiential art installation and creative collaboration, highlighting circular economy principles in a competitive market.
In a market flooded with sameness, Gabriel Fabrics sought a powerful way to tell the story of their new circular products. Together with textile artist Selma Bækkeskov Momme, we transformed discarded textile remnants—otherwise bound for landfill—into stunning 6-foot floral sculptures. These vibrant, oversized flowers embody the essence of circularity in nature, weaving together a mesmerizing symphony of colors and textures that capture attention and spark conversation. This project not only celebrates sustainable creativity but also gives Gabriel Fabrics a distinct voice in a crowded marketplace.
