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Maluma: Commercial Brand Book & Website for the Global Latin Icon
Service Provided
Brand strategy and positioning. Brand manifesto development. Identity and tone of voice definition. Copywriting and content strategy. Visual style and design direction. Website revamp and UX/UI design. Digital experience alignment. Cross-platform brand consistency.
We developed a complete brand identity and digital presence for global Latin superstar Maluma, including a brand manifesto, tone of voice, visual direction, and a full website redesign. The result was a comprehensive Brand Book capturing his iconic persona—core traits, values, and style—serving as a playbook for expressing the Maluma brand across every touchpoint. The new website brings it all to life with a seamless, authentic experience that reflects his bold, global identity.
