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TDC Erhverv: Launching an IT Security Campaign to Support a Major Brand Transformation
Services Provided
Strategic sparring. Concept development. Copywriting. Art direction. Film concept and direction. Editing. Content creation.
As TDC Erhverv evolved from a traditional telecom provider into an integrated technology company, they set out to become a trusted IT partner and the leading provider of IT security and managed network solutions. As part of this transformation, they wanted to launch a campaign focused on IT security—anchored by a hero film and supported by additional content and creative assets designed for full-funnel activation.
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